What did we do?
From the UX team, the paths were determined to build an intuitive website that could also be powerful and allow for the addition of different types of content that is available within. The starting point was an in-depth analysis, the most sought-after topics regarding the page were gathered and given relevance in the prototypes.
Through heat maps and usability tests were used to analyze how users consume information. These finds were central to the design concept, with a strong focus in user experience.
The graphic concept
iNNpulsa´s brand manual was the starting point to generate interfaces (UI/UX) which had to be friendly and 100% functional. On the site, big blocks highlight the most important sections on the home page and open to sections with valuable content.
Drupal was the selected content manager for the website. This is due to the special features it has with regards to managing administration components and integrations.
Furthermore, important work was done with the addition of custom forms and linking 'sister' websites and landing pages with direct accesses.
Last but not least, the issue of calls, where a type of content was created with specific fields among a good number of categories. In this way, enterprising users can quickly access what they are looking for in just a few clicks.
In addition to the iNNpulsa portal, we have created successful projects, which we will highlight below and are part of the network of this entity:
It is an initiative that has to do with the country's entrepreneurship and innovation ecosystem. It has a digital platform as well as physical locations. That's where we started to create this platform, which is at the forefront of iNNpulsa with technology to respond to each user's need.
On this site, visitors will be able to use filters on the interactive map that we created and, from there, look for more information about Cemprende's physical network. Additionally, a home page was implemented for the opportunities, which are properly categorized. Furthermore, the user will have access to an events area, which is very intuitive.
This is the GovTech laboratory of Colombia as its slogan mentions. It is another one of the developments achieved from Link, hand in hand with iNNpulsa. This is a landing where you can find categorized challenges, invitations for those who are interested and, perhaps the most interesting thing, a virtual showcase, which is defined on the site as follows: “A space that brings together technological solutions with the capacity to generate public value, from Startups, Scaleups and Colombian SMEs, to increase their visibility and facilitate their connection with potential stakeholders”.
For iNNpulsa, we also developed the Dominio-co project. We structured a landing page with precise information about the initiative of the National Government in the delivery of 1,000 free domains for internet ventures.
Finally, we found the Colombia Emprende e Innova project, which stemmed from the Covid-19 situation and looked for a way in which citizens and companies could mitigate the effects of the pandemic in the following sectors: medical services or medicine, work at home, technological solutions, and provision of basic services.
This way, a section with these categories was created, each with different types of content and intuitive contact forms. The most important thing was the construction of an area of the services offered, having service and city filters so that users can make more precise searches.