Developing an artificial intelligence project to find the true lovers of the Colombian Soccer team.


Mullen Lowe, an advertising agency for one of the most relevant brands in Colombia, needed to help connect loyal soccer fans with their National Soccer Team.

Promotions have always been designed to reward consumers for their actions. To buy, usually. This time, Mullen Lowe designed a clever campaign to reward not what consumers did, but what they had done in the past. That is, an "Anti Promo".

The winners were taken to the final of the Copa América.