What did we do?
Understanding of the Context
The first phase of the project was an understanding of the context where Recordar operates. Thus, we carry out a baseline analysis of the client's digital assets, as well as a benchmark of good practices in the category worldwide.
Digital Transformation Strategy
Based on the findings and on the corporate and competitive strategy itself, Link developed the digital strategy. This included four fundamental projects: construction of archetypes and Customer journey, digital communication, and the construction of digital assets (portals and CRM).
Archetypes and Customer Journey
At Link we work hand in hand with Recordar to build customer segments. We did a market research project, including face-to-face interviews with clients in all regions of the country.
Based on the findings, we set up the customer archetypes and the different User Experience Maps (Customer Journey) for both the B2C and B2B segments.
Portal & Landings
Among the multiple projects where Recordar has made significant progress, Link has led the construction of the Landings and Portals strategy.
Landings used as a mechanism for capturing and converting leads generated in search and social networks. The Portal has included not only the development of the institutional and product communication strategy, but additionally, it includes integrations with the ERP and CRM, as well as a customer service model for consultation and payment of invoices.
Mobile App for Sales Force
Finally, one of the needs of Recordar was the automation of its face-to-face sales process. The objectives were clear: reduce costs, improve sales cycle times, and increase the quality of information.
Making integrations with the ERP and the CRM, a mobile application was implemented for the integral management of leads by the sales force, including the B2B and B2C segments.
Intranet
At Link we are implementing an internal and external solution (aimed at its B2B clients) for a corporate intranet.
