What did we do?
The Ixoriguè team presented their project to us and, along with them and a large amount of information, we observed the needs and difficulties that the different users might have.
We investigated how to digitize all the management of extensive livestock and facilitate data management for users.
Ideation / Design
We started the task knowing full well that one of the foundations of the new identity would be to express the avant-garde and innovative aspects of the project. That's why the Josefin Sans typeface was chosen: it maintains the current values of the brand, such as innovation, technology, and quality.
For use in various applications, a simple, clear image type was designed that could act independently of the font and also be easily remembered.
The commitment to an identity based on two colors (green and gray) meets a need for social expression of the brand, the motivation to evoke emotions, and, above all, the differentiation in the rural world.
Once we had the brand identity, we carried on with the different digital products.
We identified how to manage the amount of information required, beginning to propose the architecture and UX design of the platform that we presented to the Ixoriguè team while testing it with different types of users. Once we managed to capture the entire structure, we began to design the visuals.
Implementation / Development
For the development of the Corporate Web, we used the extended CMS WordPress to facilitate the edition and implementation of the content at any time.
The platform or back was built from our Core Product, implementing specific features that the Ixoriguè tool needed. In this way, we have achieved a digital platform where users manage all the information about the animals in real-time, digitizing all the manual and laborious livestock management that used to take hours, even days.
In addition, this platform includes monitoring and tracking of the animal's activity using digital grazing areas.
The Results
A Brand image, corporate website, and platform to digitize livestock management, being that much of it is carried out manually, being inefficient and unreal.
This project has involved a remarkable synthesis of features for Link. It has been possible to capture current affairs and progress in the same environment in the image and web products, updating and facilitating the management of extensive livestock in rural areas. These new and innovative projects like Ixoriguè make us grow as a team.
