Mobile App to rent electronic vehicles in Spain.

Background

EcoBlu (BLÜ) is a company that offers all kinds of electric vehicles to cover medium and long-distance journeys in cities, linked through a mobile application that allows users to locate nearby devices and unlock them for use.

BLÜ has its entire fleet of electric bicycles so that the user can move around the city without producing polluting emissions, leaving traffic jams behind, and then parking the bicycle in the parking lot closest to the destination. 

Digitally, it's necessary to identify points for improvement, change the image and enhance the brand's message, and make a Platform and APP that are much more attractive and consistent with the message that ECOBLU wants to convey.