Link, winner of the “Academy Awards” of the digital world for the Colombia Travel project
New York, United States
May 19, 2020
The importance of Webby Awards
Colombia's official tourism website was a winner in The Webby Awards, which recognize excellence on the internet (Websites - Travel - People´s Voice Winners).
Colombia Travel is the official tourism website in our country and had already been shortlisted a few weeks ago as part of the 'top five' of the best web pages in the entire planet that offer travel information. It is now a winner of the Webby Awards, an international award that recognizes the best projects on the internet.
These awards were established in 1996 and are presented by the International Academy of Digital Arts and Sciences (IADAS), with a list of more than 2,000 judges and made up of executive members, internet experts, business people, creative celebrities and visionaries. There are also previous award winners, nominees, and professionals in the field.
The Webby Awards award in seven major branches: Web pages, video, advertising, media and public relations, social networks, applications, mobile devices, games, and podcasts. For one of the most traditional and recognized newspapers in the world like The New York Times, these awards are “the highest honor on the internet”.
What category is Colombia Travel in and who were its competitors?
Colombia Travel oversees promoting our country as a tourist destination, being led by Procolombia. It is among the five best websites that compete in the category of “best travel portal”.
Its rivals were Condé Nast New York's Traveler, a luxury travel and lifestyle magazine with 25 national awards; Tall True and Tangled, a page for Newfoundland and Labrador, provinces of Canada; Earth Viaggi, an Italian tour operator, and The Culture Trip, a travel agency website for the city of London.
For Colombia Travel, Link changed its image and had a redesign that gave it the possibility of implementing new features, which now allow improvements in user navigation, the ability to save favorites, send notifications. Additionally, it has a PWA and AMP version, something that allows them to respond optimally to every need of travelers who want to visit our country.
This website revolves around three main aspects: Vacation Tourism, MICE Tourism and a Business Portal. With a diversity of content, all enhanced with SEO, there is something for everyone, with subcategories such as culture, wellness, nature and adventure, sun and beach, and cruises, travelers will have the opportunity to discover the best of our country.