BTS Group becomes Link's reference investor

Miami, United States
January 11, 2022

On December 30, 2021, Grupo BTS (Business Telecommunications Services), a global leader in solutions for the telecommunications industry, completed the process of acquiring a significant percentage of Link.

This process -which began in the second quarter of 2021- aims to contribute to Link's growth and integrate the digital transformation solutions portfolios of the two groups, in order to continue offering innovative products and services.

According to Ricardo Olloqui, President and Co-Founder of BTS, "being Link's reference investor is part of Grupo BTS' vision of continuing to strengthen our corporate portfolio, not only in terms of services, but also in the acquisition of new innovative human talent."

Likewise, he stated that “both at the level of solutions and regional coverage, BTS and Link are complementary. Thus, this decision will allow us to generate relevant growth in the upcoming years based on the corporate synergies that we are building together.”

According to Giampaolo de Martiis, CEO of Link, "this decision is crucial for our internationalization process, especially in Spain and the United States, where BTS has a significant presence."

About BTS Group


With a very strong emphasis on technology and process automation since its inception in 1993, BTS -Business Telecommunications Services- has become, and is still considered, one of the technological leaders within its segment in the Telecommunications sector.

BTS's natural ability to adapt and evolve has allowed it to be not only a long-distance operator, but also a technological ally for countless strategic partners over the years.

BTS has a very diverse portfolio of products, all developed internally with its own patents, including platforms for voice management, storage and inventory management, mass messaging management, and intelligent call center services, among others.

Since 2017, BTS has expanded its presence in Asia, by establishing S and BTS in alliance with one of the most important global investment groups.

Today the BTS Group is made up of several affiliated companies, which offer highly specialized services and products in different fields and in different markets.

In this sense, the acquisition of Link is a key example of the strategy of expansion and attention to corporate niches in various markets, by offering new services and technological products.

About Link


Link, founded in 1999, with headquarters in Ecuador and Colombia, has specialized in the design and execution of digital transformation initiatives for more than 20 years.

Its consulting services, project management and development teams add value to its clients not only in the telecommunications industry, but also in the public and multilateral, retail, mass consumption, and construction sectors, among others.

Link has offices in Bogotá, Guayaquil, Quito and Santo Domingo, and operation and experience in projects in the main countries of the region, the United States and Spain.

Some projects developed by Link have received relevant industry awards such as the Webby Awards, W3 Awards and IDB Lab, among others.

It is important to emphasize that, regardless of this investment process, Link will keep its name, brands, and corporate names, as well as its vision, mission, values and corporate policies.

See the notice in spanish